Let’s talk about blood (post share)

A potent new feminine-hygiene ad gets unabashedly bloody to talk about periods—and, in the process, it nails what’s missing in the rest of the advertising world’s “female empowerment” movement. The ad for Bodyform, a UK maker of pads and liners, features a host of badass women—surfers, boxers, rugby players, dancers, and even a medieval knight—getting bloodied, but never backing down. From the blood-pumping score and quick cuts, […]

via “No blood should hold us back”: A feminine-hygiene ad finally gets women’s empowerment right — Quartz

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